The quiet luxury of the British shires, curated in one place.
ShireStay is a hand-verified network of holiday cottages, spa retreats and lodges — paired with local trails, tables and experiences across Nottinghamshire, Derbyshire and the Peak District.
The whole shire economy, connected
ShireStay is not just a directory. It is a concierge operating system for the holiday-let ecosystem: guests discover and book, hosts manage listings and payouts, local shops join tourism trails, and tradespeople stay on top of turnovers — all in one place.
Who is ShireStay for?
Guests
Find verified cottages, book instantly, and earn ShireMart loyalty points that unlock local trails and rewards.
Browse stays →Hosts
Publish listings, take bookings via Stripe or BACS, run flash offers, sync calendars and import from Booking.com.
Open host portal →Local partners
Cafés, shops, venues and event organisers join host-curated trails and get pinned on the ShireStay map once they add their location.
Browse the trail directory →Service trades
Cleaners, plumbers, electricians and more — invite-only network. £4 per accepted lead, no subscription.
Register your trade →Everything under one roof
Built for the real workflow of a modern holiday-let business.
Live availability & iCal
Block dates automatically when a booking is confirmed. Export and import iCal feeds to keep Airbnb, Booking.com and Google Calendar in sync.
Real payments & payouts
Stripe Checkout for guests, Stripe Connect for host payouts, plus a BACS override for traditional bank transfers.
ShireMart loyalty points
Every confirmed stay earns points. Guests unlock trails and claim partner rewards, capped fairly per day.
Emergency flash offers
Hosts drop last-minute discounts with one click. Pro and Premium hosts pay just £1 per flash; free hosts pay £4.
Booking.com import
Paste a property URL and let AI extract the name, description, town and price to create a ShireStay listing in seconds.
Compliance vault
Track fire safety, gas safety, insurance and EICR certificates in one host-facing compliance dashboard.
Trail QR codes
Merchants and hosts print QR codes for town trails. Guests scan, learn and engage to release points.
Partner network
Hosts invite cafés, venues and experiences onto their trails. The more partners a host recruits, the higher their visibility.
Verified trust
ywxi site trust, security-scanned policies, and host verification so guests book with confidence.
Featured retreats
Hand-selected by our regional concierges this week.
Simple, commission-free pricing
No hidden guest service fees. Hosts keep their margin and choose a plan that matches their volume.
List one property, take direct bookings, and use the full guest experience.
More listings, calendar sync, widget embedding and £1 flash offers.
Unlimited properties, priority support, trade dispatch and advanced partner tools.
Questions answered
Everything you need to know about booking, hosting and partnering with ShireStay.
Run your cottage like a concierge portal
Broadcast flash offers, embed a booking widget on your own site, partner with local trails, and manage compliance — all from one dashboard.
Start earning points on your first stay
Book a verified shire retreat, collect ShireMart points and unlock curated local trails around your cottage.